According to ESPN.com:
“Yeovil Town manager Terry Skiverton has asked the club’s fans to act as scouts by suggesting potential signings on Twitter. “ (link)
Apparently the football (soccer to us Yanks) club, located in Yeovil Town in Somerset, southwest England, can’t afford a scouting program, so manager Terry Skiverton has asked the club’s supporters to take over that role.
With so many youths dying to be discovered, this could be a great opportunity for Yeovil Town to scoop up some diamonds in the rough. Of course the nature of the English leagues means they won’t be able to afford to keep them, but at least they could potentially get a nice transfer fee out of it.
In the course of my daily meanderings in cyberspace, I came across this article from MediaBistro. Apparently NBA referee Bill Spooner is suing AP reporter Jon Krawczynski over a tweet from the January 24 game between the Minnesota Timberwolves and the Houston Rockets.
In the second quarter, Spooner called a sketchy foul on the Wolves’ Anthony Tolliver, which upset coach Kurt Rambis, who asked Spooner how he was going to get those points back.
Krawczynski then tweeted “Ref Bill Spooner told Rambis he’d “get it back” after a bad call. Then he made an even worse call on Rockets. That’s NBA officiating folks.”
The NBA investigated the call and decided the matter was closed. Spooner, however, decided to file suit, asking for $75,000 for “defamation per se to his professional and business reputation, a declaratory judgment that the Twitter publication constitutes defamation and an injunction requiring the removal of defamatory statements from the Defendants’ Internet postings.”
As a former journalist, this is absurd to me. Journalists, especially those who write opinion pieces, have the right, nay, the duty, to say any damn thing they want (within limits established by their publication’s editorial board). If Spooner’s lawsuit, by some freak occurrence is upheld, it will strike a major blow against journalistic freedom and integrity in this country. I know Twitter isn’t exactly the same thing as an op-ed piece, but at the same time, freedom of speech and the press is a fundamental part of this country. Taking it away because someone is offended (by an accurate observation at that) would be a travesty. I hope the judge throws this out, but I guess we’ll see
Provided you don’t live under a rock, you’re probably aware of the current Lebron James situation, ie, he’s going through the most highly publicized free agency in the history of American sports.
What you may not know is that King James is set to announce which team he’ll be playing for on his newly redesigned Web site (lebronjames.com). What’s truly amazing about Lebron (other than his nearly unparalleled basketball skills, obviously) is how forward thinking he is.
At only 25, LBJ has repeatedly demonstrated his understanding that he is more than just arguably the best basketball player in the universe. Now, taking a cue from his idol, Michael Jordan, he’s latched on to the fact that he is an entity. Simply by being associated with his name fortunes are made. Nike, McDonald’s and Coca-Cola are all associated with James, to everyone’s benefit.
Now, realizing that his announcement will be THE story of the summer for sports, Lebron has found a way to profit on the excitement. Offering an email sign-up, it seems James is going to treat his free agent signing like a highly-touted high school player on signing day, with team caps and everything. And while awaiting the announcement, visitors to the site will be viewing commercials of Lebron’s sponsors.
While it remains to be seen how Lebron will use his Web site after the announcement, one thing is almost certain: he’ll continue to find ways to capitalize on his fame.
Posted in branding, marketing, online presence, sports marketing, Web sites
Tagged basketball, branding, Lebron James, marketing, online presence, sports, Web site