(First of all, let me apologize for the terrible quality of the photo below. Not long ago I traded in my antique mobile for a new one, one of the perks of which was supposed to be a better camera. And well, while my new phone may have lots of bells and whistles, it still takes terrible photos. Maybe it’s user error….)
Last weekend I was in Chicago and, as I was flying Southwest, I flew out of Midway. While I was waiting for my flight and having a sandwich in the food court, I couldn’t help but notice this advertisement:
The grainy text reads: “Chicago (Midway) to New York (Newark)”
In the bottom right corner it says “non-stop”
What I found particularly amusing about this piece is the fact that it displays an empty baggage cart (train?). To me this sends the not-so-subliminal message, we’ll get you to New York without stopping, but your bags aren’t going to be there.
And while I like the visual, I can’t help but wonder why no one else, either at the agency (possibly GDS&M from Austin, I really don’t know), or at Southwest caught this.