Lebron knows marketing


Provided you don’t live under a rock, you’re probably aware of the current Lebron James situation, ie, he’s going through the most highly publicized free agency in the history of American sports.

What you may not know is that King James is set to announce which team he’ll be playing for on his newly redesigned Web site (lebronjames.com). What’s truly amazing about Lebron (other than his nearly unparalleled basketball skills, obviously) is how forward thinking he is.

At only 25, LBJ has repeatedly demonstrated his understanding that he is more than just arguably the best basketball player in the universe. Now, taking a cue from his idol, Michael Jordan, he’s latched on to the fact that he is an entity. Simply by being associated with his name fortunes are made. Nike, McDonald’s and Coca-Cola are all associated with James, to everyone’s benefit.

Now, realizing that his announcement will be THE story of the summer for sports, Lebron has found a way to profit on the excitement. Offering an email sign-up, it seems James is going to treat his free agent signing like a highly-touted high school player on signing day, with team caps and everything. And while awaiting the announcement, visitors to the site will be viewing commercials of Lebron’s sponsors.

While it remains to be seen how Lebron will use his Web site after the announcement, one thing is almost certain: he’ll continue to find ways to capitalize on his fame.

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