Baiting the hook

UbiSoft is a brilliant company. For those of you who aren’t up on the latest trends in video games, they’re the company that developed and published such titles as the Myst series, Prince of Persia, and Assassin’s Creed.

Today, November 17, marks the North American release of the sequel to that last game, Assassin’s Creed 2. Following the adventures of a young Renaissance-era Italian man named Ezio Auditore da Firenze, who takes over the family assassination business,  Assassin’s Creed 2 features a dynamic storyline and amazing graphics.

Additionally, UbiSoft did something revolutionary in video game marketing; they took the marketing to consumers directly with a series of short films. By utilizing trailers, UbiSoft provides a prologue to the action of the game itself, creating a viral buzz among gamers on the net. Featuring brilliant cinematography and an intriguing plot, these videos would provide a very intriguing series of movie trailers. As promos for a video game, they’re amazing and extremely effective. Who doesn’t want to play the game and find out what happens next? I know I do.


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