I love creative advertisements, particularly those that reach their audience in new and/or unusual ways. Here are a collection of some of my favorites:
Folger’s Coffee – ran a few years back in New York. I love the idea of taking advantage of the steam that rises from manhole covers in the winter. And what better to warm you up on a chilly day? A cup of Folger’s.
Cars decorated as Nikes, from Mexico City.
A mirror that lets customers “try on” clothes, from a shopping mall in Tokyo.
A play on the building concept behind Legos, from Santiago, Chile.
A similar idea to the Lego campaign, this is for Ravensburger Puzzles, from Germany.
IWC watches on straps from buses in Berlin.