Creativity on the fly


A Toronto ad agency took a unique approach to the creative process, setting up in a box downtown and offering solutions to any creative problem proposed by passersby.

A great way to generate publicity while exercising creative muscle, I love this idea. I suspect we’re going to start seeing more and more of this guerilla-style of marketing in the future. A changing advertising landscape means agencies are going to have to scale back traditional campaigns and seek new and inventive means of attracting clients and consumers alike.


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